We at Whatness Websites & Words know that your online presence isn’t just about how your site looks. We know that you need engaging content on each page and blog post on your website as well as in each social media update or email campaign you send.
Our content creation strategies are customized for your business to bring more traffic and sales your way. With more than 20 years of professional journalism and blogging experience, we will create content that is unique for your business while keeping search engine optimization (SEO) in mind for greater traffic results.
Content creation strategies
Our content creation strategies include – but are not limited to – the following:
Initial content creation for website pages during design and development. When we build a website for you from scratch, you can count on us to propagate your pages with informative and engaging content relevant to your products and services. (Included in all of our website packages.)
Social media engagement. It’s hard to ignore social media anymore. Most businesses in most industries are using social media in one way or another. We will help you set up accounts and pages in any network. We will provide basic training services for most social media networks. We will research your current clients and customers to see what networks they are using to help you determine where you should be in the social space. We can also monitor and maintain your company’s social media accounts for an agreed upon monthly, quarterly or yearly cost. (Included in our “Seeking SEO” and “Need To Be Noticed Now” service packages.)
Blog post creation. We understand that once your website is launched, it can’t remain static. For the best search engine optimization (SEO) results, you need fresh content on a regular basis. The easiest way to accomplish that is with a regular blog post schedule. We will work with you to come up with a schedule and topics for posts. We are willing to write and/or edit posts as well as keep track of comments and conversations that may result. (Included in our “Seeking SEO” and “Need To Be Noticed Now” service packages.)
Email campaign creation. Email is still the way we communicate the most and we’ve come up with an email campaign strategy that works. We will create engaging emails to promote your products, services, blog posts, etc. with immediate calls to action that will bring more traffic to your site and more recognition to your business. We will even track email campaign responses and create surveys to measure the significance of your company’s online presence. (Available only in our “Need To Be Noticed Now” service package.)
SEO analysis. When we create your site, we are doing so with search engine optimization (SEO) in mind. We will work with you to determine your business’s relevant keywords and phrases so that your customers and potential customers can find you easily during a search. For a low monthly cost, we will even track your site’s performance and provide SEO reports complete with charts and suggestions on improvement. (Initial SEO included in all website packages. More detailed SEO analysis available in our service packages.)
Lead generator via traffic reports and visitor tracking. Wouldn’t it be neat to know who has been visiting your site, where they came from and what services or products they are interested in? Wouldn’t it also be great to use that information for new sales leads? For a monthly fee, we can tell you what company or people have been viewing your site, what page or pages they visited and even provide some general contact information for them. We can provide weekly or monthly easy-to-read spreadsheets that give you all the details. (Available only in our “Need To Be Noticed Now” service package.)
Pay Per Click ad campaigns. Want to do more than just SEO? We can build you ad campaigns using key terms and phrases that are vital to your company and make sure your products and services show up on that first Google search page. You set the daily or monthly dollar limit and we’ll create well-written and unique ads that are sure to bring more traffic to your site. We’ll monitor the ads on a weekly basis and even provide you a monthly or quarterly report complete with suggestions on how to improve your ads or site for even more traffic. (Available only in our “Need To Be Noticed Now” service package.)