Note: The contest ended on Aug. 31, 2016.
We’ve written in the past that it’s important that a company or organization’s tagline (or slogan, depending on what you prefer to call it) should be specific and clearly describe the products or services offered. We made the argument that if you are too vague, you might not be able to get your marketing message across.
This is particularly true for smaller companies with very local geographical interest and for those that mainly advertise through the written word. However if you are part of a larger company with a national or international focus that does a great deal of its marketing through broadcasting (radio or TV), a catchy vague tagline or slogan can work extremely well.
Why did the chicken cross the slogan?
Let’s talk turkey. Actually, no. Let’s talk chicken.
Below are three different chicken companies with three different slogans.
- A pretty famous fried chicken restaurant that has the slogan “Finger Lickin’ Good.”
- Another fried chicken restaurant with the slogan “Louisiana Fast.”
- A chicken company that provides raw product to grocery stores with the slogan “It Takes A Tough Man To Make Tender Chicken.”
Can you name the three companies?
If we were betting people (and we might just be), we would say that almost everyone can name Company 1, about 65 percent of our readers can name Company 2 and maybe 5 percent can name Company 3. (Without Googling.) We’ll be nice and provide the answers below the Slogan Quiz.
There’s a Slogan Quiz???!!!
Oh, didn’t we mention the slogan quiz? Don’t worry. It’s easy. We give you 15 slogans with 4 brand choices underneath each. All you have to do is match the brand to its correct slogan. If you enter your name and email address at the end, you’ll be entered to win a $50 Amazon gift card!
But first … Let’s get back to playing chicken
There are good reasons why you may or may not recognize the slogans of the three chicken companies we mentioned.
In the case of Company 1, it’s a popular fast-food restaurant serving up fried chicken and mashed potatoes and gravy internationally. The sign is very recognizable and it’s been prominent in television commercials over the years.
Company 2 is also a popular national fast-food restaurant; but it’s a bit more popular in the southern part of the U.S. The reason it might not be as recognizable however isn’t geography driven. If you just read the slogan words “Louisiana Fast,” you may not be able to figure out what brand it represents. But if you watched a commercial and heard the music that accompanied the slogan, you would probably remember it well.
Now Company 3 is different altogether. It’s not a restaurant but rather a chicken supplier to grocery stores and restaurants. Its slogan “It Takes A Tough Man To Make Tender Chicken” isn’t very popular; although it was shown on TV commercials in the 1980s. (It was also a controversial slogan based on its Spanish translation; but that’s a different topic.)
The difference between the three is the level of recognition with advertising:
Company 1: Internationally known, TV commercials.
Company 2: Nationally known, TV commercials, musical component.
Company 3: Supplier. No recent TV commercials.
And now it’s quiz time …
Oops! We could not locate your form.
Company 1: Kentucky Fried Chicken