Your website - especially your home page - is often your first and only chance to tell your company's story. If visitors don't quickly get answers to a few simple questions, such as who you are and what you do, they will likely move on and never come back. That's why it's so important that your website has strong content to deliver a focused message. First impressions: You have 10-15 seconds When you are interviewing someone in person for a position at your company, how important is your first … [Read more...]

It's been such a long time since we've collaborated on a blog post. We shared one of our old ones on cliches recently and decided to see if we still had that back-and-forth sassiness. While we have written about social media fatigue before, today we are discussing how to overcome it and re-engage on both your personal and business channels. We hope you enjoy our conversation below. Please feel free to comment and let us know how you stay engaged on social media! Why we need to re-engage in … [Read more...]

Note: The contest ended on Aug. 31, 2016. We've written in the past that it's important that a company or organization's tagline (or slogan, depending on what you prefer to call it) should be specific and clearly describe the products or services offered. We made the argument that if you are too vague, you might not be able to get your marketing message across. This is particularly true for smaller companies with very local geographical interest and for those that mainly advertise through … [Read more...]

A cornerstone of our services is working with companies to help them get their message out to current and prospective clients and customers. We do this by helping them create a marketing strategy. Then we implement it through social media, email campaigns and even print materials. But it's the message that matters; and finding just the right words to convey that message can be challenging. However, it's worth the effort because a strong marketing message can result in increased sales. The … [Read more...]

This is the third of a three-part series. Read the first part of the series about search engine optimization and the second part of the series on writing and publishing blog posts. When our clients ask us how they can increase traffic on their site, we normally give them these three answers: Make sure all the posts and pages on their site have been updated with key words and phrases that are relevant to their business for good search engine optimization or SEO. Update the content on … [Read more...]