Over the summer, Jim and I launched several client websites on the WordPress platform. Our own websites are built on the WordPress platform as well and, as we’ve worked with ours and with those of our clients, we’ve become appreciative of how WordPress serves as a great content platform.
This will be our topic for tonight’s #shehechat on Twitter at 8 p.m. CST. Below our individual synopses, you will find more specific aspects of this topic that we will cover in the chat. Also, if you have any suggestions for future topics, please let us know and we will cover it on our website and during a subsequent chat.
Why should you rely on WordPress for content?
To be honest, I think Jim and I go back and forth (No, not us!) on the topic of content creation. It’s possible that earlier in the year we were so adamant about how important content was that we shared our planning process on how we keep up with our consistent blogging. Then maybe over the summer our little business got very busy and we had to make a decision to focus on the work that pays and wrote about how we had to let some of our content creation take a back seat to some of our other projects. However, as we’ve been working with client sites, I’ve seen firsthand how important content really is. As one example, new sites need fresh content for SEO (search engine optimization) reasons. If we decide that content is very important to a blog, website and/or brand, WordPress makes content creation, handling and tracking easy. And if we remember that content is more than blogging; i.e. social media, audio and video posts, WordPress makes the integration of these different types of content easy as well. But my favorite thing about WordPress is that it is easy for new users to create content if they wish to do so.
It’s simple really: Quality content is the core component of successful online marketing. WordPress makes the creation, curation and delivery of your content relatively easy. You can start a WordPress site for free on their dot com site, and can even add features and functionality there until you outgrow the limitations WordPress outs on you. As your content creation, curation and delivery needs to grow, you can move to either a self-hosted WordPress platform or utilize a dedicated WordPress host if you’d prefer to not hassle with all the behind-the-scenes BS needed to keep a site running optimally. The WordPress platform is open source and therefore basically free for most users. Sure there are plenty of add-ons, plugins and themes to enhance the look of your site that can be purchased; but getting started is just about 100 percent free. WordPress is a solid platform supported by a huge community of developers and users that will allow you to easily create, curate and publish content of all types such as blog posts, video, audio and more.
Tonight’s #shehechat topics
- What are the advantages of having your own content platform vs. relying upon the likes of Facebook or Twitter?
- Of blog posts, video, or audio podcasts, which is your most effective form of content and why?
- How does frequency of content publishing affect your blog traffic?
- Why might the frequency of your publishing schedule affect SEO with search engines like Google?
- What might be the reasons to use a content platform other than WordPress?