Your website – especially your home page – is often your first and only chance to tell your company’s story. If visitors don’t quickly get answers to a few simple questions, such as who you are and what you do, they will likely move on and never come back. That’s why it’s so important that your website has strong content to deliver a focused message.
First impressions: You have 10-15 seconds
When you are interviewing someone in person for a position at your company, how important is your first impression of them? Do you take into account the way they are dressed and how they greet you? Of course you do. Those first 10-15 seconds tell you a lot about someone, don’t they?
Well, that’s about how long your company’s website has for its first impression too. You have 10-15 seconds to effectively tell the visitor who you are and what you do and hopefully get them to delve deeper into the site to find out more.
As one of our website review clients recently said, “Someone looking at this website gains their first impression of my company. First impressions need to be good because they can be very hard to fix after the fact.”
If your website isn’t visually pleasing or doesn’t greet a visitor with clear, concise content, your first impression isn’t going to be a good one.
Are you content with the content on your website?
Yes, it is important that you have a well-designed website. But a pretty website without great content, high functionality or ease of usability will not capture the attention of visitors or give them reason to stick around and browse through the site.
We have recently started offering comprehensive website reviews as part of our services. Our primary goal is to help you create great content that delivers your company’s message. We focus on three areas of interest:
- Overall Design. This isn’t just about having a pretty website. What is your site’s first impression?
- Navigation and Functionality. This is about usability. Is it easy to navigate? Do all the links work?
- Content and Editing. This is where we get really comprehensive. First we determine if your company’s message is getting across. Then we take a look at how the content is organized. Finally, we read through your site word-for-word and make editing notes pertaining to grammar, spelling, sentence structure, etc. (Note: Blog posts are edited for topics only and not word-for-word.)
Website review process
So what do you think? Could your website content use a checkup? Well if so, our website review process is fairly straightforward.
- Fill out this simple form below and request a website review. You will need to provide your company website URL and a brief statement about your company’s focused message.
- We will then pre-screen your website to estimate the amount of time that will be needed to complete the review. We will contact you with that time estimate and a bid to review.
- If you accept, we will begin the review. Once completed, you will be provided a comprehensive report with editing remarks and suggestions for improvement in design and functionality.
So are you content with your content?